It’s so easy to do.

Such a large portion of site traffic comes from mobile devices, so it would be stupid to miss out on.

Neglecting users on different devices can lose you a lot of business, as well as decrease your ranks in search engines.

Lucky for you, it’s super simple to get it done, here’s what you should be focusing on:

1. Choose a Mobile-Friendly Theme

If the theme of your website doesn’t work on phones, why are you choosing it?

Responsive WordPress themes automatically adjust their layout and design to fit different screen sizes.

It’s visually appealing and consistent on all devices.

2. Prioritise Speed and Performance

Mobile users tend to be up and about, so they don’t want slow-loading sites.

Optimise your website’s performance by compressing images, using browser caching, and minimising unnecessary scripts.

Use tools like Google PageSpeed Insights to identify areas for improvement.

3. Streamline Content for Mobile

There’s limited screen space, so streamline it for phones.

Use shorter headers and paragraphs, as well as bullet points to make your content more scannable.

Prioritise the more important information and use interesting visuals to engage quickly.

4. Implement Mobile-Friendly Navigation

Keep things as simple as you can.

Consider a mobile-specific menu that simplifies navigation and is user-friendly.

Incorporate a search bar so users can find stuff quickly.

5. Optimise Images and Media

Images and media need to be on your site.

But make sure you use appropriate image formats: JPEG – Photo, PNG – Graphics.

Compress them without compromising the quality.

Use lazy loading so that images only load as users scroll.

6. Utilise Mobile Plugins

WordPress plugins can seriously help with mobile optimisation, forms, content display and more.

Research and choose plugins that align with your mobile experience goals.

7. Test Cross-Browser and Cross-Device Compatibility

Your site may look and function differently across various browsers and devices.

Regularly test its appearance and functionality on different phones, tablets and browsers to make sure it’s consistent.

8. Enable Accelerated Mobile Pages (AMP)

AMP is an open-source project that aims to speed up the loading times of web pages on mobile devices.

Enabling AMP on your WP site can improve mobile loading speeds.

9. Opt for Touch-Friendly Elements

Please make sure people can actually interact with your site.

Buttons should be big enough to tap easily, and there should be enough space between things to prevent accidental taps.

10. Monitor and Iterate

User preferences change over time, so don’t get too hung up on keeping one design, forever.

Keep an eye on your site’s mobile analytics to gain insights into user behaviour and find areas for improvement.

Use this data to make informed decisions and continually enhance the mobile experience.

What’s The Plan?

Your website needs to fit the mould users are demanding.

So, if a majority of your target market uses phones, create a site that can work on every. single. phone.

Save yourself the trouble later on, and develop with lots of devices in mind from the off.