We build websites that get your business found, trusted and chosen.
We specialise in rebuilding websites to get recommended in AI searches. We design and build AI-optimised WordPress sites for businesses that want to get found.
Our work is centred around getting your website found.
Rated Excellent on TrustPilot
4.9/5 on Google Reviews
4.5/5 on Clutch
Call us on 01295 266625 or send us an email to set up an initial meeting
We are not a template shop: we build websites that are optimised for search across both organic and AI channels.
On the digital side, we design and build bespoke WordPress websites, handle Search Everywhere Optimisation across traditional search, AI tools, and local visibility, manage hosting on enterprise-grade managed WordPress infrastructure, and look after ongoing support through our dedicated website support service.
On the creative side, we design on-brand, professional, and appropriate websites.
An overview of our service:
- We ensure our clients’ websites are planned properly before anything is designed or built
- We create page architecture that’s designed to be ingested and cited by AI, whilst also maintaining organic search positions
- We design websites that are on-brand, professional, appropriate and user-centric to rank and get cited
- We build custom WordPress sites for the new future of getting found – lean, fast, machine-readable and conversion-ready
- We work within budgets of all sizes: we don’t tell you your budget is too small for what you want to achieve, we tell you what we can achieve within your budget – a lot of work can be phased over stages and time periods.
Your old website is probably one of the main reasons AI is not citing you: bloated code soup and page architecture built solely for humans, making it too expensive for AI to crawl effectively.
We fix all this for businesses that want to get more from their websites.
Search just changed. Most websites have not.
A website that looks nice but nobody finds is not a business asset; it’s an expensive brochure nobody reads.
Most business websites were built for a search landscape that no longer exists: getting to page one of Google was enough. That world is gone.
Customers now discover businesses through AI tools like ChatGPT and Google Gemini, AI-generated summaries that appear before any search results, voice assistants, and search engines that rely on structured, machine-readable content.
If your website is slow, built on a page builder, or poorly structured, it is becoming invisible to all. Not gradually – quickly.
We build websites that are engineered from the ground up to perform in this new search environment: clean code, fast servers, proper structure, and content that both humans and AI systems can understand and act on.
I asked Toast to create a website for a new company. They listened deeply to the brief and created fantastic material which really encapsulated what we wanted to go for.
Dave and the team were responsive and knowledgeable, bringing great ideas to our project that resulted in a polished-looking website and a great product. Their service was excellent, and I would wholeheartedly recommend it.
Built properly. Not coloured in.
There are two ways to build a WordPress site. You can buy a cheap theme and colour it in. Or you can build it properly.
Too many agencies at our price point use page builders like Elementor or Divi and off-the-shelf themes.
They call it a bespoke build. It is not. It is a £79 theme with your logo on it, loading dozens of scripts your site does not need, generating code that search engines and AI crawlers struggle to read, and falling apart every time a plugin updates.
We hand-code every site from a blank theme. No page builders, no inherited bloat, no dependency on third-party frameworks you do not own.
The result is a faster site, cleaner code, better search performance, and something that is actually yours when the invoice is paid.
We have rebuilt sites from page builders and seen Google PageSpeed scores go from the 30s to the high 90s. That is not a design improvement. That is a fundamentally different website.
What we guarantee:
- No page builders – you will get a website built around your business objectives
- Fully guided planning – from your structure to your on-page content, we’ll ensure every page has what it needs to get recommended
- Lightweight design, lean code – built to be crawled
- Optimised for organic and AI search – page structure, lean code, schema and a whole load of other optimisations for AI search
- Hosted properly – no cheap hosting, your site will load fast and be fully accessible to AI and search crawlers
- Fully supported – we don’t say goodbye post-launch, we’ll continue to help you grow
You don’t need a website – you need an optimised, organised marketing platform that AI can understand and cite.
We build better sites.
An ‘OK’ website will not get you into the conversation. AI wants specifics:
- A fast site
- Lean code
- Machine-readable markup where appropriate
- Organised content that is semantically strong
- Solid URL structure that’s easy to digest
- The right content in the right place
If your site was built over three years ago, it’s not built for how potential customers are now searching.
New site: built for speed, SEO, and AI mentions.
Old site: obviously an Elementor template, slow, a code soup, and almost impossible to manage content effectively.
Search Everywhere Optimisation.
SEO is no longer just about Google. Your customers are searching on platforms that did not exist five years ago.
ChatGPT. Google Gemini. AI-generated answer boxes. Voice search. Maps. Each one of these now plays a part in how businesses get discovered – and each one has different requirements for the content and structure it needs to find you.
We call our approach Search Everywhere Optimisation. It covers technical SEO, on-page SEO, Answer Engine Optimisation for AI tools, Google Business Profile, content strategy and topic clustering, and ongoing monthly reporting. Everything joined up, not treated as separate services.
This is one of the clearest areas of competitive advantage available to small and medium businesses right now. Most of your competitors have not started thinking about it yet.
How we work.
When you work with Toast, you work directly with the experts doing the work: crystal clear communication and access to the team.
Our team is fully employed in-house and based in our studio on North Bar Street in Banbury. No freelancers. No offshore developers. No one is working out of a spare room and farming the work to someone else.
We take a brief, ask the right questions, and get on with it. We do not need daily check-ins, endless approval rounds. We work to your objectives, not ours, and we’re fast and responsive.
We have been doing this since 1997. That is not a boast – it just means we have the experience you need to make sure the job is done properly.
Check us out before you call.
Anyone can set up a website claiming to be an expert; we actively encourage you to check us out before you call.
Toast Websites is part of Toast Design Consultancy Limited, which is registered with Companies House under number 04451696. Our accounts are filed and publicly visible. We have been incorporated since 2002 and have been trading since 1997. Our team size, turnover, and filing history are all available if you want to verify them.
We are DBA members, Good Business Charter accredited, WP Engine Agency Partners, and SEMRush Agency Partners. These are not badges we bought – they reflect the volume and quality of the work we do.
If a developer has told you something is not possible in WordPress, it almost certainly means it was not possible with the theme they were using. Call us and we will tell you whether it is possible or not. Usually it is.
