Our WooCommerce Process.
WooCommerce done right!
WooCommerce works right out of the box, but there is rarely a website that doesn’t need some customisation, whether this is styling, delivery options or bespoke functions.
It is essential with WooCommerce to make sure you don’t end up with the core plugin templates being overwritten in your theme folder (a common mistake many people make), so we have a rock-solid process for planning, designing, building and customising WooCommerce.
We rebuilt the Fulontri website with a bespoke WooCommerce build, enabling the club to get all the functionality they needed without hacking into the core WooCommerce files.
Why it's so essential to get WooCommerce sites right from the get-go.
As WooCommerce is a complex plugin, if your developers suggest the wrong approach for your site when it’s first built, unpacking errors can become problematic when your site grows and generates revenue.
There are some essential factors to consider when planning a Woo site and, more importantly, some things to avoid.
Due to the flexible nature of WordPress, it’s possible to build a WooCommerce site in a range of ways, but the route you choose should always be based on where you want to get to.
If you plan to stay small and only sell a handful of products.
An off-the-shelf theme is certainly a consideration for smaller sites; a lot of the styling is done for you, and you can swap out your logo and change the colour scheme.
If you don’t plan to grow the site to more than 50 or so products and a handful of blogs, this can be an excellent place to start.
The thing to bear in mind here is that if you do start to expand your site further down the line, the off-the-shelf theme might cause you problems.
If you have bigger ideas.
Want to grow your site and reach 1000s of customers with many products? A bespoke-built site is the best way to get started, even if it does mean a bit more investment up-front.
This way, you get exactly what you need from day one and a theme that is easy to customise and grow as your sales and market grow.
It also means that you won’t find yourself in a situation where you have to throw away all your previous investment in the site and start again.