Working out a budget for developing your website moving forward is tricky.
We suggest that you first decide what you want to get out of it.
If your site is simply a brochure website where people that already know about you go to find out more, then you don’t need more than basic support, which starts at £40 ex per month.
If you are serious about SEO and want to generate some new business leads from your site, look at it as follows:
- What is a new lead worth over its lifetime as a customer?
- What is our current situation in terms of the number of keywords ranking in the top 10?
- How quickly do I want to get where I want to be?
What is a new customer worth?
If a customer spends £20 with you and then you never hear from them again, you’ve got to get a lot of new customers via the search results to cover your investment.
However, if a new customer is worth £1000 over their lifetime, you need less of them to prove a return on investment.
What is your current position?
If you don’t rank at all in the search results, it’s going to take time and money to get you there.
If you already have a lot of ranking keywords, it’s going to cost less and take less time to get these keywords onto the first page (providing you have good content).
How quickly do you want to get there?
One thing to remember with SEO is that if you do it all too quickly, it starts to look spammy and can actually do you more harm than good.
We recommend 3 months as a minimum time frame for seeing results. SEO is a slow burn process.
So how much?
We recommend committing to a 12-month campaign with a spend of at least £300 ex VAT per month for SEO work.
How this budget is carved up depends on the research we do into your keywords and site – it might be used to buy backlinks or used to produce and optimise content.
An initial conversation about how we can help you will not cost you a penny.