1 Project set up
A simple stage of the project where all the team read the brief, our proposal and where we also like to have a quick 15-minute online meeting to introduce everyone.
Websites can be complex projects, so we spend a budget-appropriate amount of time getting everything lined up and ready to go.
This includes project assets, content, sitemaps, keywords, rankings and anything that will be required to get the project completed.
When we are replacing an existing website, extra care is taken to document SERPs placements, current SEO and URL structures.
3 Wireframing & Design
Planning the information architecture and hierarchy of your website’s pages, planning content sections, editable modules and general layout.
The wireframe stage of any website project is one of the most important so we spend a significant amount of time on this stage before it moves into the design stage.
During the design stage, we let the creatives loose to produce big-idea concepts, initial designs and design development.
Depending on the brief and any existing brand guidelines, we may produce one initial design or a range of concepts to explore.
4 Site build & content
Everything is built from the ground up on our secure development servers.
Depending on the content supply process, we will employ an agile or waterfall approach to the site build and content process that fits best with your team and process.
During this stage, all the custom content modules with be created (back-end) and styled (front-end).
We try, where possible, to only use our own Premium WordPress plugins for specific functionality, and we avoid too much bespoke development work – this keeps your site open, accessible and less likely to become outdated.
We own developer-level licences to a lot of must-use WordPress plugins, using them across our client’s sites at no additional cost to you.
Premium plugins are always in a proactive development cycle which means the authors keep them secure, up-to-date and safe to use.
We advise against installing too many plugins on your WordPress site (especially free ones) as this can cause conflicts and issues.
6 Snagging, responsive and go live
During these final stages, we use a mark-up tool to allow our clients to comment and make notes directly on the in-progress website.
These comments then form to-do lists that are actioned and marked as complete. This process ensures the site is thoroughly checked through prior to going live.
Our WordPress theme is mobile-first, but we leave the final responsive CSS work until all the content is in place. This approach means we are viewing and working with live-content and checking what the eventual site visitors will see.