Website audit

Website audit

If you’ve got a website that’s been around for a while, it’s a good idea to have a website audit to check it’s working as well as it should be.

Things move pretty quickly online, so what was yesterday’s beautiful shiny new site could now be a bit of a dinosaur. Moreover, it might be losing you potential new business or be open to hacking – a website audit will address any issues.

Having your site audited will show you where things need a bit of a tune up. Just like your car, your site should have a full service at least once a year to keep it in tip-top condition.

Website audit checklist.

There are many reasons to give your site a thorough check up:

  1. Google changes its algorithm a lot – not only updates to how it places you based on content but also on you site structure and markup, if your site is a little old or using depreciated tags; it can affect it’s ranking.
  2. Plugins and core files can become outdated, leaving your site open to hackers and potential malware
  3. Your page speed score may have slipped over time – slower sites lead to poor user experience and a drop in ranking
  4. There’ll probably be new and better ways of doing things on your site – new plugins and improvements come online all the time
  5. Your internal linking may have slipped over time – are you making the most of your content with internal link building?
  6. Broken links – as sites grow and content changes, broken links can easily crop up on your site
  7. Your metadata may need refreshing – when sites first go live, all the metadata is usually spot on, but it can slip over time
  8. On-page SEO may require improvement
  9. Missing tags and content – is everything marked up correctly (H1, H2 tags, etc.) and are all your articles the right length?
  10. Uploaded images often end up with missing ALT tags
  11. Responsive CSS needs to be checked and content formatting looked at to make sure it’s still looking great on mobile
  12. Uploaded images need to all be fully optimised
  13. Is your time to first byte and loading speed as good as it could be?
  14. The list goes on…

Get free site audit now

There are three parts to our full website audit.

  1. An SEO website audit
  2. A technical site audit (that looks at how well your site is built)
  3. A marketing & content audit

The benefits of an SEO website audit.

Having your site audited means that you can be confident in the fact that it’s as good as it can be. Small changes and improvements to your website can have dramatic effects on how Google ranks your site and your keyword performance. You can also improve user experience and increase conversions.

A technical website audit.

On top of checking the SEO, there might just be better ways of doing things on your site. As part of our review, we look at plugins, functions and integrated apps to see if there are smarter, time-saving ways to make your site work harder for you. We’ll also audit the WordPress theme and code to make sure everything is built correctly.

Marketing content audit.

As part of our website audits, we also take a wider look at your online marketing activity including social media, email marketing and inbound. We help clients identify potential opportunities to do more online, reaching wider audiences and ultimately winning new business.

Website audit report.

A website audit will give you a report about things that need doing on your site and an overall percentage score for your site. This is reviewed against best practice guidelines, not just developers opinion, so it’s an unbiased appraisal of issues with your site that need to be addressed.

Get started with a free website audit.

To help you understand if your site needs a full website audit, we offer a free website audit report that runs some automated checks on your site. We then produce a concise site audit report that shows you what needs addressing. 

If you’d like to get a free Toast website audit just click the link below.

Get started

 

Some recent work from our portfolio.

Dave is the MD at Toast, so as well as getting involved in creative projects, he also manages the business and direction of Toast. Dave also heads up the digital department, looking after the Tost websites and digital marketing clients.