It’s one thing having a website, it’s another thing making sure it appears in the search engines. On-page SEO and backlinks are an important part of getting your site ranking, but if the content isn’t there in the first place, there’s nothing to rank.
Marketing WordPress sites is a mix of various activities – from off-line promotion to content marketing and Social Media.
When we put client sites live, we discuss the options for on-going marketing and the tools available to both do this and measure ROI.
If you’re paying someone to market your site, do your SEO or produce content for you, ask them how they are going to identify ROI effectively.
Any on-going marketing spend on your site should have measurable results.
Toast help our clients to plan and implement digital marketing campaigns including:
We’ve also got a design-for-print department that can look after:
Marketing any site starts with research and this is an important part of the process to identify what sort of marketing you should be doing and through which channels.
It’s all too easy to spend your budget on marketing without knowing which channel is providing the best returns.
For example, we’re all told that we should be all over Social Media – but do you have the resources to effectively manage every channel? If not, then focus on one and do that one channel really well.
We can help you to properly plan and implement your online marketing.