There are some great tools out there for WordPress SEO, but it’s important to ensure everything is set up correctly.
WordPress on-page search engine optimisation should be one of the first things that your WordPress agency talks to you about when planning your new website. It is however far too often the last thing that’s considered.
Without good on-page SEO, your site is dead in the water.
It doesn’t matter how great your site looks, or how well it’s been put together, if your WordPress SEO isn’t set correctly, you’re never going to get found in the search. We work with many clients who have excellent sites, but poor SEO, helping them to get everything in order and to begin the process of rising in the rankings.
Is your site suffering? Get in touch for a free site audit.
Many factors affect your placement in the SERPs.
The quality of the build of your site, your theme, the speed of your host, your domain age and rank all affect your placement. Some of these factors can be addressed quickly; others take time. Before you embark on any WordPress SEO campaign, it’s important to make sure your site is in order.
We can help by providing a concise report on the health of your site which includes:
- Site speed (server response times, time to first byte and overall server performance
- Site build quality (Google guidelines, Google Page Speed and various other tests)
- SEO site report (what is not working correctly on your site)
- Current Keyword Rankings and placements
- Site content review
- Google Analytics review
- Competitor Analysis
This gives us an overview of where you currently are and a task list of things to get right before you start any SEO.
WordPress SEO starts with content.
We’ll look at your current content, where it ranks and where it could be ranking. Together with the above reports, we’ll produce a range of KWs and phrases that your site should be ranking for. Some of these might be easy wins; some may take a little longer, but you’ll need to edit existing and produce new content to get your site working harder.
There are two main types of content for SEO purposes – content designed to rank in the SERPs (Search Engine Results Pages) and link bait. In reality, content can be both but it’s a good idea to keep things focused.
Getting your WordPress site ranking in the SERPs.
We’ll help you plan and produce content that is designed for two specific things.
- Getting the page ranking top 10 for the particular Keyword or Phrase
- Being relevant and on-topic for when the visitor lands on the page so the bounce rate stays flat and they engage with the site
Generating backlinks to your WordPress site.
Getting other sites to you means writing engaging and interesting content that other people want to link to and reference. Another way to do this is to produce great shareable content such as infographics, PDF downloads and other stuff people want to connect with.
- PDF downloads of relevant, shareable information can make your site attract backlinks
- Interesting and fun infographics, video and other shareable content can also draw sites linking back.
In truth, there is far more to it that the above example, but in principle, these form the backbone of WordPress SEO. Optimised on-page content and linkbait.
Backlinks earned are far better than slightly dodgier techniques of buying them in for example, but you still need to keep an eye on the quality of sites linking back to you.
Search Engine Optimisation is a process, not a project.
You can’t do ‘a bit of SEO’ – it’s an ongoing process that needs to be attacked in a pragmatic and planned way and you need to be careful not to try and do too much in one hit.
Know the return on your investment.
If you’ve spent money on SEO in the past, you may have been left wondering exactly what you paid for. This is where conversion tracking comes in. We can help you to identify what sales came from which page and how effective your SEO is. Starting small, identifying quickly what works and doing more of it is a much better approach than throwing cash and a wide range of broad keywords, never knowing which ones are working for you.
We can discuss your WordPress SEO requirements in more detail – just get in touch.