Make your website more environmentally friendly

It’s probably the last thing that you think of when you’re surfing the net, but every time you visit a web page it results in Carbon Dioxide emissions.

The datacenters that host websites all over the world consume an awful lot of energy and every page of your website contributes to this when it’s loaded.

Reduce your carbon footprint by improving your website.

One small way that you can help to reduce the amount of CO2 your site produces is to make sure its as fast as it can be.

The longer your website takes to load, the more CO2 it produces every time someone visits it.

If your site is really slow, it could take several seconds to load each every page, so there’s a really good reason to address this.

The average website generates 6.8 grams of CO2 every time a page loads.

In short, the quicker your website is, the less CO2 it produces.

Faster sites are better for the environment.

Get in touch to speed up your site

So how much energy does the internet use?

An incredible amount. 416,2TWh per year.

To give the figure some perspective, that’s more energy use each year that the entire United Kingdom.

In total, the internet produces roughly the same amount of carbon emissions as the aviation industry, and they are not big friends of the environment.

What you can do to reduce the carbon footprint of your website.

There are some pretty easy things you can do to make your website a little greener.

  1. Make your website quicker – the faster it loads, the less CO2 it produces (obviously, this also depends on the number of visitors you get a month)
  2. Choose a green energy hosting company or datacenter – some hosting companies run their data centres on renewable energy sources
  3. Offset your emissions by investing in Carbon reduction programmes (it’s more than just planting trees these days

At Toast, we can help you to make your website faster, which in its own small way does make a difference.

We can also help you to review and refine the structure of your site – reducing the numbers of page-loads required to get conversions from your visitors – this, in turn, also improves your placement in the search engines and can lead to more business.

Looking at what you rank for and where can also make a positive difference – avoiding high bounce rates (unnecessary page loads) also plays its part.

Small changes to your website really do benefit the environment.

Whilst the actions here may seem almost insignificant, you have to look at it as part of the global whole.

There are over 1.6 billion websites (source: at the time of writing this article.

If every site on the internet reduced it’s page load time this would represent a very significant saving in energy use and Carbon emissions.

You can make a start by looking at your site.

Check the load time of your site with tools like Pingdom’s Speed Test.

Check the site through Google’s Page Speed Insights – this will give you some information on why things may be slow.

Use a tool like SEM Rush to audit the site and discover where potential errors are and how to fix them.

Most often, it tends to be technical issues that affect the load time of your website’s pages, so if you find that you need some extra help improving things, just get in touch – we can run you a free SEM Rush full site audit and help you improve your site’s performance.


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If you need to improve your existing site or are looking to commission a new website, call us on 01295 266644 or complete the form - we'll get in touch!