Search engine optimisation – needs no introduction, simple to say, endless complex in nature.
SEO is the process by which you try to optimise your WordPress content to rank in the search engines when users search for certain keywords or strings.
SEO is a never-ending process on your site and to do it properly, you’ll need to invest in professional tools.
At the very least, you should use the free Google Analytics and Search Console to give you some insight.
If you’re seriously thinking about improving your SEO, call us on 01295 266644 and speak to Dave or Charlotte.