A link back to your website from another external website.

If the site linking to you is a good site, this is a positive thing. If the site linking back to you is a spammy, low-quality site, it can have negative effects.

Backlinking is important in Search Engine Optimisation.

There’s two types of backlinks – a ‘Nofollow’ tag and ‘Dofollow’.

Nofollow tags tell search engines to ignore a link, therefore they don’t pass any information or SEO benefits from one site to another.

Dofollow links are the beneficial ones and enable search engines to follow that link.

To conclude...

Backlinking describes the link from one website to another and can be really helpful for SEO.

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