Your server is the computer where your website is hosted (see Hosting). Depending on what you pay for your server, it can be just your site hosted on it or you can share your server with 1000s of other sites.
Best tip – don’t scrimp on your server & hosting – the less you pay, the harder it will be for your site to perform properly.
Not strictly part of a WordPress glossary, but important just the same.
A subdomain is the first part of your domain name preceding the first dot.
www.yourdomain.com – the www is the subdomain
A domain can have lots of subdomains pointing to other servers.
This is the last part of your URL and is important for Search Engine Optimisation.
Slugs should contain keywords and should be carefully thought out to improve your rankings in the search engines.
SSL stands for Secure Sockets Layer and is the standard security for creating an encrypted link between your website and the visitor. When you have an SSL certificate installed, your site will be on HTTPS and the visitor will see a padlock on their browser informing them that you’ve taken out an extra layer of security for them on your site.
Google reportedly prefers sites on HTTPS.
Sliders in WordPress usually refer to banners at the top of the page that contains two or more areas of content that slide into view – either on a timed basis or when the visitor clicks a button.
They are very popular on most websites to show important content to visitors.
Lots of sites have these. The sidebar is an area of content that usually sits to the left or right of your main text content. Sidebars generally display related content, lists of categories or other items such as calls-to-action.
The lowest level of WordPress user. Visitors can join your site as subscribers to receive automatic emails when new content is published.
In WordPress terms, spam is unwanted comments. If you have comments enabled on your site and you are getting lots of spammy ones, you can mark them as such.
You can use screen options when editing WordPress content to change the way the editing screen is laid out.
Search engine optimisation – needs no introduction, simple to say, endless complex in nature.
SEO is the process by which you try to optimise your WordPress content to rank in the search engines when users search for certain keywords or strings.
SEO is a never-ending process on your site and to do it properly, you’ll need to invest in professional tools.
At the very least, you should use the free Google Analytics and Search Console to give you some insight.
If you’re seriously thinking about improving your SEO, call us on 01295 266644 and speak to Dave or Charlotte.
Shortcodes are a built-in WordPress function that allows you to call in certain plugin functions directly into posts and pages.