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We compare two of the most powerful tools for selling online to help you choose the best e-commerce platform.

So, here we go… WooCommerce vs Magento.

Online shopping is one of the world’s fastest-growing markets, and with UK households spending more money online than anyone else, there has never been a better time to start selling online.

Choosing an e-commerce platform can be a tricky decision.  

In this post, we’re going to compare two of the most popular options on the market – WooCommerce vs Magento.

Both WooCommerce and Magento are self-hosted e-commerce solutions. This means that they will be hosted on your server of choice, not by the companies themselves. The upside of this is that you are now in complete control of the appearance and functionality of your shop, allowing you to develop a comprehensive and effective sales platform. 

WooCommerce has gained favour with business owners through the virtue of being very easy to use. Even if you don’t class yourself as the most web-savvy of individuals, if you have used WordPress, you’ll feel right at home with WooCommerce. Magento is also a great choice for beginners as they host a wealth of tutorials and introductory videos for getting started – however, you may struggle when you want to start adding extensions to your site. A Magento-specialist developer’s help might be needed at this point.

Are you looking for a low-cost e-commerce platform?

That brings us nicely to the subject of cost – often a deciding when factor when choosing a new platform to develop on. Both Magento and WooCommerce are initially free platforms. However, in order to get the most from them, you need to purchase plugins and extensions to grow and develop your online shop. These plugins can extend the range of payment options you can accept, tweak the way products are displayed, offer trade customer pricing and add coupon code discounts for loyal customers. The cost of these additions can begin to add up, but with WooCommerce’s easy to use interface, you should be able to add them on yourself. Novice Magento users should probably account for some time with their developer for any major changes.

So who is the real winner here? WooCommerce v Magento

If you’re a large enterprise, with deep pockets and a global reach, we’d recommend Magento. However, for small to medium enterprises looking for a cost-effective and user-friendly platform to begin selling their goods, you won’t go far wrong with WooCommerce – plus it won’t cost you a penny to get started.

WooCommerce vs Magento… Woo is your best option!

If you’re after a website that offers you all the benefits of an open source solution but with the functionality of a high-end shopping cart, then the combination of WordPress and WooCommerce is the best choice for your online shop. Over 42% of all online shops are powered by WooCommerce, so you can rest assured that you are in good company. (Source – blog.middle.io)

Here at Toast, we believe that WooCommerce is the future of flexible, scalable and affordable e-commerce websites.

Let’s discuss your WooCommerce site

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Posted by Kelly and categorised in WooCommerce.

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