No-nonsense websites for startups.

We design and build hard-working WordPress websites for startups and micro-businesses on a tighter budget.

As you’ll already know, your website is now the most important part of your marketing toolkit, so it’s crucial to have one that looks great, works properly and converts visitors into new customers.

Get a free quote for your new website

Below is a walk-through of our process and charges for smaller WordPress sites.

10 pages.

Our startup package is designed for sites of up to 10 initial pages. You can add more over time, but that’s the maximum we’ll include in the initial design and build.


We have a range of premium plugins we use on all our sites to add stuff like forms and other functions. Whilst we do a lot of custom functionality and development work, we keep our startup sites simple.


Whilst our startup sites are designed to get you started online, they do far more than just look great. Our design and build service means you get a site that is optimised and designed to rank well and convert new business.


We’ll work with your existing branding and any other previously created marketing materials, designing your site so it’s on-brand and works with everything else you’ve got.


Send us your content and we’ll help to optimise it for the search engines. We’ll add it all to your site for you and take care of the on-page search engine optimisation.


We build all our WordPress sites on our own bespoke theme. This means that you get exactly what you need and nothing you don’t. This makes your site fast, easy-to-manage and prepares you for easy future site development.


We prefer to host the sites we build for our clients. Great hosting is essential to the effectiveness of your website. Whilst it can be tempting to save a few quid by using cheap hosting, but it can harm your sites ability to rank in the search.


We recommend our clients use Google for email. From less than £4.00 per month, per user, it’s by far the best email service that we’ve ever used and makes everything simple. You also get the benefit of cloud apps, security and storage.

SEO & Support.

Websites are never finished. In order to be effective, you need to grow your site and produce content that your target market is searching for. We offer ongoing SEO work and support packages to suit most budgets. We won’t leave you wondering ‘what next’.


All this for a fixed-price, end-to-end project that includes everything you need to get your new business up-and-running properly and in no time.

(+VAT, excludes Hosting or Email charges)

In house.

Everything we do is done in-house. We don’t outsource or off-shore any of the projects we work on. You’ll have your own project manager that you can speak to directly via email or phone and they’ll look after the complete project.

Get started.

Call us on 01295 266644 or complete the form below to get your project started. Turnaround is typically 2–4 weeks, depending on whether you have your content and assets ready and we can start most projects immediately.

Get in touch

What you get.

This is a complete end-to-end website design-and-build package for startups and micro-businesses.

The package includes everything that you need to get a professionally designed, hard-working website.

[icon name=”check” class=”” unprefixed_class=””] Keyword research

[icon name=”check” class=”” unprefixed_class=””] Design research

[icon name=”check” class=”” unprefixed_class=””] Initial design concepts and development

[icon name=”check” class=”” unprefixed_class=””] Custom theme build

[icon name=”check” class=”” unprefixed_class=””] Up to four different page templates

[icon name=”check” class=”” unprefixed_class=””] Bespoke build page and content editing

[icon name=”check” class=”” unprefixed_class=””] Adding content and on-page SEO

[icon name=”check” class=”” unprefixed_class=””] Premium plugins

[icon name=”check” class=”” unprefixed_class=””] Technical Optimisation

[icon name=”check” class=”” unprefixed_class=””] Go Live

[icon name=”check” class=”” unprefixed_class=””] One hour of training

[icon name=”check” class=”” unprefixed_class=””] Dedicated WordPress hosting*

[icon name=”check” class=”” unprefixed_class=””] Search Engine submissions

[icon name=”check” class=”” unprefixed_class=””] Google Analytics and Search Console setup

[icon name=”check” class=”” unprefixed_class=””] DNS & email setup**

[icon name=”check” class=”” unprefixed_class=””] Ongoing technical support & maintenance*

* Additional charges apply.
**If required.




There’s no point going to all the effort of building an amazing website to then host it on a cheap server.

Hosting is one of the most important things that affect the performance of your website.

If you opt for a cheap hosting provider, your site will sit on a server with 100s of other sites, all of which can negatively affect the speed of your website.

If your page load times are too long, visitors will leave your site straight away, costing you money.

We host all our sites with WP Engine. One of the world’s leading WordPress hosting providers and all our sites are hosted on dedicated WordPress servers hosted in Google’s newest data centre in London.

Our hosting comes with SSL certificates so your site is secure, rolling 30-day backups and staging areas.

WP Engine’s servers are seriously fast which means your site benefits from quick load times, directly affecting your placement in the search results and user experience.

Small business website
Small business website
Small business website

Your website is a 24/7 marketing machine, so keeping everything up-to-date and working properly is a must.

Managing the content of your website using WordPress is child’s play, but there can be times when you need some technical assistance or additional development work.

We offer ongoing support and maintenance packages for all our websites starting from just £40 per month (+vat).

Our support time can be used for anything, from artworking to website development and we log all support requests via a ticketing system to keep you updated on progress.

The support packages also include regular updates to WordPress and all your plugins and higher-tier plans also include SEO reporting and keyword tracking.


Our end-to-end web design and build service is very straightforward, but here are some answers to common questions.

[icon name=”question-circle” class=”” unprefixed_class=””] How do I pay for my new site?

We charge 50% upfront for all new clients with the remainder paid before the site goes live. We accept BACS, PayPal, Stripe and credit cards.

[icon name=”question-circle” class=”” unprefixed_class=””] Is the website mine?

Once you pay your bills, the website is yours. We don’t retain any ownership over the code or theme. It’s 100% owned by you.

[icon name=”question-circle” class=”” unprefixed_class=””] Do I have to host the site with Toast?

No, but there’s good reason to. All our sites are hosted on WP Engine – one of the best WordPress hosting companies out there and you can’t get hosting with them cheaper, even if you go direct.

[icon name=”question-circle” class=”” unprefixed_class=””] Do Toast host email?

No. We think your website and email accounts shouldn’t be on the same server. We can help you get your email set up – this is included in the costs.

[icon name=”question-circle” class=”” unprefixed_class=””] Why is Toasts’ approach different?

Our sites start out on our own bare-bones WordPress theme and we only add what you need. Unlike many off-the-shelf themes that try to cater to everything every client ever may need, our sites are fast, lean and securely. You only pay for what you need on the site, making future development easier and cheaper.

[icon name=”question-circle” class=”” unprefixed_class=””] Does Toast outsource the work?

Absolutely not. Everything we do is done in-house by your own project manager. We have 14 staff that work across design, build and optimisation and you can call and speak to the team whenever you want. You’re also welcome to come and meet us face-to-face.

[icon name=”question-circle” class=”” unprefixed_class=””] How does Toast approach the design process?

What your site looks like is important. We don’t use generic templated-style designs – the initial stages of the project will include 100% unique design concepts for your site – it won’t be theme-based and end up looking the same as 1,000 other websites. Our design team are all qualified to HND/BA Hons level – professionally trained designers with years of experience.

[icon name=”question-circle” class=”” unprefixed_class=””] What if I want more pages?

The sites we build are not limited to a fixed number of pages – once the site is complete you can add as many new pages as you like. Our initial charges are for 10 pages that we put together for you. If you’d like us to add more pages we charge £50 (+vat) per extra page.

[icon name=”question-circle” class=”” unprefixed_class=””] Can I update the site myself?

Very much so. All our sites are built so that nearly every piece of content, from logos to menus and page content can be edited by you directly. We don’t lock anything down or make you have to call us to change the most simple of things.

[icon name=”question-circle” class=”” unprefixed_class=””] Will I have an account manager?

Nope. You project manager will be your main point of contact, and they will be the one that’s building your site for you. This improves communication and keeps the project on track.

[icon name=”question-circle” class=”” unprefixed_class=””] How long as Toast been in business?

Toast was set up in 1997 and we’ve been building websites for over 20 years. We’ve built 100s of website and bring more to the table than just great design and build. We also understand the marketing challenges startups face (we’ve been there) so can help with more than just your website.

[icon name=”question-circle” class=”” unprefixed_class=””] Will Toast show me how to use the site?

Yes. We include one hour of training (via phone or Skype etc) in the charges for the project. Once done, you’ll be able to manage your site yourself.

Have a different question? call us on 01295 266644 or;

Email your question

Need a new website?

If you’d like to get a new, hard-working WordPress website for your business, give us a call on 01295 266644 or complete the form. We’ll be in touch to have a chat through exactly what you need and how we can best help you.