Website Audit

Get an objective analysis of your site with a free website audit.

What is a website audit?

A website audit (sometimes called a website health check or site audit) is an analysis of your website in regard to lots of different factors. An audit is designed to show you what areas of your site need improvement and how to achieve this.

Since your website should generate enquiries and sales for your website, an audit can help you understand how and why to improve your site to get more leads and customers.

Why not just use an automated report?

There are many tools that provide you with a free site audit, and we use some of these tools to run initial audits of sites.

These give us a very basic idea of what remedial work may be needed on the site – you often get a ‘score’ out of 100 for your site.

Get a basic audit here – it will cost you nothing

These free tools are great, but they often lack the in-depth analysis of tools like SEM Rush to give you some real insight into what needs looking at.

It’s often possible to get ‘free trials’ of premium apps to get a site audit, but it’s worth bearing in mind that improving your site isn’t often something that you will have the time to accomplish in 14 days, and audits have to be run again and again to show you the progress and improvement that any remedial work is having on your website.

A worthwhile account for something like SEM Rush is going to cost you around £160 per month – you could spend that on improvements if the web agency your working with already has an account that they can add you to.

Other free tools to audit your site also include:

It’s important to remember that not all these tools audit everything on your site – you may have to use several to get a good overview.

Why you need a website audit

One thing is constant in the world of websites and SEO, and that is change.

What was fine six months ago no longer works. Your four-year-old website is a dinosaur and your once-great rankings have now all slipped off page one.

Gone are the days of simply writing a few 350-word blogs and then magically ranking (and staying there) for lots of different keywords.

Google changes its algorithm all the time and new things come into play when it decides where to rank your site. These include things like:

  • Site (and server) speed
  • Website responsiveness
  • Content quality
  • Domain and page authority
  • Quality of your site build and code
  • Internal linking and contextual anchors
  • Site structure
  • Backlinks
  • and so many more…

If you want your website to start winning you more new business, you now have to be able to answer questions like:

  1. How many backlinks your site has
  2. If these backlinks are of good quality or are they potentially harming your site?
  3. Do you have broken links on your site?
  4. Are you using contextual anchor texts
  5. Do you use Schema markup
  6. What’s your TTFB (time to first byte)
  7. How quickly does your site load?
  8. Are you render-blocking?
  9. Is every image on your site optimised and tagged correctly?
  10. Is your markup valid?
  11. Does your site have a structure that the search engines can understand?
  12. And so on…

There are lots of questions and the answers come from lots of different tools and expert interpretation of the data collected. 

A comprehensive website audit goes much further than the 11 points above and requires an experienced team to process the data and implement the changes that get you the results you’re looking for.

If you’ve not been able to answer ‘yes’ to most of the points above, there’s a good chance an audit would benefit your website.

Get your free website audit report.

We’ll run a series of tests on your site and email you a site audit report on our findings.

There’s no obligation on your part to do anything further – this advice is free.

Why do we do this?

We spend a lot of our time helping people to improve their websites (even if we’re not your current WordPress team). What looks great on the screen can hide errors behind the scenes, so as a web agency, we like to help you make sure your site is as good as it can be.

Competing in search is getting harder and harder, and if you don’t have the basics right, you’ll be facing an uphill struggle all the way.

To get started, just complete the form.

Get started now – just complete the form below.


What you’ll receive from our free website audit report.

We run an automated series of audit tests on your WordPress install to check the following:

  1. Meta descriptions
  2. 404 errors
  3. Broken links
  4. AMP Pages
  5. 5XX errors (server issues)
  6. Non-crawlable pages
  7. Title tags
  8. Broken image links
  9. Sitemap issues
  10. Robots.txt issues
  11. SSL issues
  12. Mixed HTTP and HTTPS content
  13. Site speed
  14. Duplicate content
  15. Text to HTML ratios

What this means for you

A free audit means you’ll have an objective report on the main aspects of your site, it’s build and performance.

The audit also highlights content issues and other factors that can affect your placement in the search results.

Audits usually result in a list of things that need to be fixed on the site.

We can fix your site for you

Often the results reveal issues that require some technical know-how.

Should your WordPress Audit reveal problems that you’re not able to fix yourself, we can help you! Just get in touch.

Fix my WordPress site

Want to know more? Our website audit explained:

1. Meta Descriptions

The site check scans all the meta descriptions on your site to check if they are present and correct. It also looks for common errors like duplicate meta descriptions and missing ones.

Descriptions that are too long are problematic, so this is also checked. The site audit report will show you where all these are.

Why is this important?

Correct meta descriptions are important for SEO. If every page of your site has the same description or they are missing altogether it can hinder your rankings.

2. 404 errors

Whilst not overly problematic from Google’s point-of-view, 404 errors aren’t great for users and can show you if deleted content or old URLs are not being properly redirected.

404s are important because:

They will show you if your site has broken links, poor structure (especially if you’ve launched a new site) or is missing 301 redirects.

What’s more, this check can also help you to reveal if you’ve previously ranking content that no-longer exists. Ranking content for a keyword that lands on a 404 page will quickly drop out of the search results (something you definitely want to avoid).

3. Broken links

The website audit also looks for broken links between text and image content. It can be quite easy on a large site to lose track of broken image URLs and text links.

You need this because:

Broken links can be both internal and external, it’s not good practice to have many of these as it sends strong signals to Google that the site is not curated properly.

4. AMP Pages

AMP or Accelerated Mobile Pages is a relatively new addition to ‘must haves’ on your website.

Basically, an AMP page is used in the search results to show a stripped-down version of your page directly within Google (the visitor does not visit your site).

Is this required?

The jury is still somewhat ‘out’ on this one at the moment and there are not currently any WP plugins that seem to do the job properly. 

However, if you run a news or article-heavy site, we’d recommend AMP – just take a look at your competitors in the search results – if they are all using AMP, then it could be time for you to do so.

5. 5XX Errors – Server Issues

When your site is tested, the bot also checks for 5XX errors. These are different from 404 errors insofar as they highlight errors on the code of the page that are causing the server problems.

Why do you need to know this?

Plugins conflicts and themes can cause 5XX errors. You might not even know they are there, so this part of the website audit highlights if you have any of these issues on your site.

6. Non-crawlable pages

Occasionally, pages or posts accidentally get changed to no-index – meaning you’re asking Google’s bots to NOT include the page in its index of your site. You don’t want this!

Why you should avoid this type of error.

Google has stated that it prefers to be able to index all your files, irrespective of whether it plans to include them in the search. Allowing bots to follow and visit all your content is making your site as transparent and accessible as it can possibly be.

A good thing in the eyes of Google.

7. Title Tags

Crucial in terms of Search Engine Optimisation, the title tags of your website should be checked to make sure they are the right length, not duplicated and are present.

Checking these is important because…

Title tags are a key indicator to search engines (and people) of what your page or post is about. Of course, duplicates and missing title tags are a big no-no, so the website report checks them all.

8. Broken image links

No one likes seeing a web page with missing images – in the same way, you don’t want them on your site. This simple check makes sure that images referenced in your pages and posts are still available in the media library within WordPress.

9. Sitemap issues

Sitemaps are usually linked to from your site footer and can also be submitted to Google via the Google Search Console.

This is an XML file that tells Google what pages and post you have on your site. Since errors in this sitemap can send the wrong information to Google, this gets checked.

Why this is important

Your sitemap helps Google understand your site and informs it of what content is available to crawl. Errors send the wrong information to Google which can cause your content to be flagged.

10. Robots.txt issues

This is a small text file that tells bots what they can and can’t index, therefore it’s crucial to your site’s visibility in the search results.

This is really important because:

An error here can prevent Google (or other search engines) from crawling your site and ultimately including it in the search results.

11. SSL issues

If you have an SSL certificate, so your site is on HTTPS (secure) rather than HTTP (not secure), it’s important that it’s working properly.

This is checked because:

An incorrectly installed certificate can cause errors and cause warning messages to be displayed when visitors go to your site. Chrome users will be shown a warning when browsing to your web pages warning them of problems – a sure fire way to turn visitors away!

12. Mixed HTTP and HTTPS content

This is a common error on sites that are moved over to HTTPS, but links in the site still reference the non-secure HTTP address.

A crucial fix because:

Your HTTPS will fail and make your site appear insecure, this sends the wrong message to visitors and warnings may be shown.

13. Site speed

An important ranking factor. Google penalises slow sites in the search results (also remember that it does not reward fast ones).

It’s worth checking your site speed because:

You don’t what to spend time and money on a new site and put hours into writing content to get no traction in the search because your site is slow. A slow site will hinder everything to do on your site to improve it.

14. Duplicate content

A big issue on a lot of sites – too many pages that have the same content (or content that is too similar) can look spammy to Google. This part of the site audit scans your pages and posts to make sure your content is unique (within your own site).

Avoid duplicate content because…

Google will think you are trying to create pages to all rank for the same keyword – spammy sites tend to have lots of pages with only slight differences in the text. This site test will help you identify if you need to take action on any posts or pages.

15. Text to HTML ratios

This is a bit of a techy one, but what this site check does is look at what is ‘text’ – content on your site aimed at the visitor, and what is ‘HTML’ – code for the browser to render your page.

You need a higher text-to-HTML ratio because:

This tells Google that you’ve bothered to write a good amount of content for the page and that the page is well built. 

Too much HTML and not enough text is a sign of a badly built site.

Not a good ranking factor.

Get your free site audit report today

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