Get an objective analysis of your site with a free website audit.
What is a website audit?
A website audit (sometimes called a website health check or site audit) is an analysis of your website in regard to lots of different factors. An audit is designed to show you what areas of your site need improvement and how to achieve this.
Since your website should generate enquiries and sales for your website, an audit can help you understand how and why to improve your site to get more leads and customers.
Why not just use an automated report?
There are many tools that provide you with a free site audit, and we use some of these tools to run initial audits of sites.
These give us a very basic idea of what remedial work may be needed on the site – you often get a ‘score’ out of 100 for your site.
These free tools are great, but they often lack the in-depth analysis of tools like SEM Rush to give you some real insight into what needs looking at.
It’s often possible to get ‘free trials’ of premium apps to get a site audit, but it’s worth bearing in mind that improving your site isn’t often something that you will have the time to accomplish in 14 days, and audits have to be run again and again to show you the progress and improvement that any remedial work is having on your website.
A worthwhile account for something like SEM Rush is going to cost you around £160 per month – you could spend that on improvements if the web agency your working with already has an account that they can add you to.
Other free tools to audit your site also include:
It’s important to remember that not all these tools audit everything on your site – you may have to use several to get a good overview.
Why you need a website audit
One thing is constant in the world of websites and SEO, and that is change.
What was fine six months ago no longer works. Your four-year-old website is a dinosaur and your once-great rankings have now all slipped off page one.
Gone are the days of simply writing a few 350-word blogs and then magically ranking (and staying there) for lots of different keywords.
Google changes its algorithm all the time and new things come into play when it decides where to rank your site. These include things like:
- Site (and server) speed
- Website responsiveness
- Content quality
- Domain and page authority
- Quality of your site build and code
- Internal linking and contextual anchors
- Site structure
- and so many more…
If you want your website to start winning you more new business, you now have to be able to answer questions like:
- How many backlinks your site has
- If these backlinks are of good quality or are they potentially harming your site?
- Do you have broken links on your site?
- Are you using contextual anchor texts
- Do you use Schema markup
- What’s your TTFB (time to first byte)
- How quickly does your site load?
- Are you render-blocking?
- Is every image on your site optimised and tagged correctly?
- Is your markup valid?
- Does your site have a structure that the search engines can understand?
- And so on…
There are lots of questions and the answers come from lots of different tools and expert interpretation of the data collected.
A comprehensive website audit goes much further than the 11 points above and requires an experienced team to process the data and implement the changes that get you the results you’re looking for.
If you’ve not been able to answer ‘yes’ to most of the points above, there’s a good chance an audit would benefit your website.