SEO questionnaire

About your site

Name

First Last

Phone

Website URL

Primary goal of the website

Primary target audience

Please include demographics such as age and location.

Please list any keywords you think your site should rank for.

Please list any competitors currently doing better than you are (in terms of ranking in the search results).

When was the site built?

Approximately.

What was the budget for the build?

Do you have a Google Analytics account?

Yes

Unsure

Do you have Google Search Console linked to your site?

Yes

Unsure

Please list any other tools/apps you use for monitoring the site performance.

Current site performance

How many quality leads does your site deliver a month?

How do these enquiries come in?

Website form

If new business enquiries phone you, do you ask how they got your details?

Yes

Roughly what percentage of new business calls are generated from the website?

Over the last 12 months, would you say that enquiries from your site have:

Increased

Decreased

Stayed the same

Unsure about this data

Current SEO

Have you done any SEO work in the past?

Yes, in-house

Yes, via an external agency

Mixture of in-house and external

None

How successful was this?

No idea

Hard to tell

Some success

Notable success

Not applicable

Please outline the SEO work you have done over the last 12 months.

Include any successes or failures.

Do you publish new content on your site?

What sort of content do you publish?

New Product/Service pages

New Products

Blog posts about industry news

Blog posts targeted to specific keywords

General company news

Targets and expectations.

In what sort of timeframe would you expect to see the results from a new SEO campaign?

Within three months

Within four to eight months

From eight months onwards

What would best suit you?

Larger spend, quicker returns

Lower spend, slower returns

What would be your budget expectations?

£240 per month

£480 per month

£960 per month

Over £1000 per month

How much of your own time can you assign each month to SEO?

None

<1 hour per week

2–4 hours per week

5–10 hours per week

More than 10 hours per week

What best describes you?

I want a full-service approach with transparent reporting, without needing to be hands-on.

I prefer to contribute occasionally, such as writing content, but leave the majority of the work to the experts.

I would like to be actively involved in every aspect of the SEO process, including strategy and execution.

I want to oversee the project and make key decisions while delegating the day-to-day tasks.

I am looking for regular consultations and updates to ensure alignment with my overall business strategy.

I prefer to have an advisory role, offering input and feedback as needed, while the experts handle implementation.

Please note that we NEVER make significant changes to a client website without prior approval.

What would success look like?

When would you like to start?

SEO questionnaire.

Before any SEO project starts, it's crucial to have a clear understanding of where you are now and where you want to get to.

About your site

Current site performance

Current SEO

Targets and expectations.