Now the work starts.
When your site goes live the work begins to market it to your prospective customers and convert new business.
Inbound marketing can help potential customers find your website.
It’s one thing having a website, it’s another thing making sure it appears in the search engines.
On-page SEO and backlinks are an important part of getting your site ranking, but if the content isn’t there in the first place, there’s nothing to rank.
Marketing WordPress sites is a mix of various activities – from off-line promotion to content marketing and Social Media.
When we put client sites live, we discuss the options for on-going marketing and the tools available to both do this and measure ROI.
If you’re paying someone to market your site, do your SEO or produce content for you, ask them how they are going to identify ROI effectively.
Any on-going marketing budget on your site should have measurable results.
Below are some of the ways that we can help you market your WordPress website.
What we can do for you.
There are several things that we can help you with in terms of inbound marketing for WordPress.
1. Search engine optimisation
This is often the first step in marketing your website to get it in front of more visitors.
Everyone talks about SEO, but the truth is that it’s an ENORMOUS subject and it requires experience and a whole set of tools to make sure it’s done properly
So, can you do this yourself?
The truth here is yes, you can, if you’ve time do to so. Find out more about WordPress SEO.
2. Content production
This goes hand-in-hand with SEO, but producing content for your site is more than just writing blog posts.
You need content that other sites will link back to, and, believe it or not, the people that will link to your site are rarely likely to be your clients.
Want to know a little SEO secret?
You need to produce content for people that will share it, who are not always the people you’re trying to sell to.
This can sound a little counter-intuitive to start with, but when done properly, it helps your site get backlinks and social mentions.
These are important ways to improve your placement in the search results and your domain authority.
3. Landing page design and optimisation
So you’ve got great content, done your on-page SEO and have some pages ranking in the SERPs (Search Engine Results Pages), but now you improve the conversion rate of these pages.
We know the feeling, more work, right?
Yes. Getting your content on page one in the SERPs is one thing, converting is something completely different.
And this is a serious point!
If your bounce rate increases, Google will push you down the ranks – so you need content that will keep visitors on your page and stop them bouncing back to the search results.
We can help you to make sure all your landing pages have the right converting content on them.
This keeps people on your page longer (dwell time) and helps to improve conversions from your landing pages.