Leadent Solution’s original website was more about services than expertise. As Workforce Management consultants it seemed right to create a more personalised website featuring the consultants.
One way of achieving this having an author profile and link at the end of each blog post and a specialist profile and link on the industry sector pages.
Following a content strategy session with a cross-company team, we identified ways to communicate key services and major customers using Leadent Solutions.
This was achieved with a tag cloud in the hero banner and a revolving logo banner for the clients.