Why do you need a website audit?
What was fine six months ago no longer works. Your four-year-old website is a dinosaur and your once-great rankings have now all slipped off page one.
Gone are the days of simply writing a few 350-word blogs and then magically ranking (and staying there) for lots of different keywords.
Google changes its algorithm all the time and new things come into play when it decides where to rank your site. These include things like:
- Site (and server) speed
- Website responsiveness
- Content quality
- Domain and page authority
- Quality of your site build and code
- Internal linking and contextual anchors
- Site structure
- and so many more…
If you want your website to start winning you more new business, you now have to be able to answer questions like:
- How many backlinks your site has
- If these backlinks are of good quality or are they potentially harming your site?
- Do you have broken links on your site?
- Are you using contextual anchor texts
- Do you use Schema markup
- What’s your TTFB (time to first byte)
- How quickly does your site load?
- Are you render-blocking?
- Is every image on your site optimised and tagged correctly?
- Is your markup valid?
- Does your site have a structure that the search engines can understand?
- And so on…
There are lots of questions and the answers come from lots of different tools and expert interpretation of the data collected.
A comprehensive website audit goes much further than the 11 points above and requires an experienced team to process the data and implement the changes that get you the results you’re looking for.
If you’ve not been able to answer ‘yes’ to most of the points above, there’s a good chance an audit would benefit your website.