The technical stuff.
Google (et al) has introduced some important new factors that can affect where your website ranks in the search.
These are called Lighthouse Metrics and are as follows:
- Cumulative Layout Shift
- First Contentful Paint
- Largest Contentful Paint
- Speed index
- Time to interactive
- Total Blocking Time
Each of these aspects of your websites ‘score’ can now directly affect where your website places in the Search Results.
Because websites change over time (you add new content, new plugins, new pages etc), your score can suffer as a result.
Prior to the above factors influencing the search results, it wasn’t something people were overly concerned about, but now it can make a difference, so it ideally needs to be addressed on your website.
There are some great articles explaining these new metrics on the GT Metrix testing site.
Why you should get your site up to speed.
Over time, if your Lighthouse metrics are poor, your site will slowly drop in ranking for search terms it had previously ranked well for.
This can have a detrimental effect on the number of leads your site generates, so can seriously hit your bottom line.
Our website service will look into these potential issues on your site.
As part of our report on your site, we will highlight any issues that may be negatively affecting your placement in the search results.
Whilst fixing these are not covered in the overall service, you will have the option to get these looked at as part of a separate piece of work.
Once you know if your site is at risk of slipping in the search results, we can help you to plan how best to improve things and the order in which they should be done.
One of the best things for non-technical clients looking at this information is that Google gives your site a score that you can check yourself – by improving your site, we use the same score tools, so improvements can be easily identified and reported.
We continually work on our site(s) to keep the scores as high as possible.