CLD Fencing has been serving the fencing industry and local authorities since the 1960s and their products are renowned in the market place. Today, they are a global organisation working across the globe.
CLD’s old website was build on a legacy CMS system and just didn’t provide the flexibility that the team knew they needed to get more business from the site. They asked us for a complete redesign and build.
The new site has seen a huge increase in traffic and enquiries. We built it to a bespoke theme, reviewed all the on-page SEO and got the site ranking on page one for many keywords that it had previously not ranked for. We continue to work with CLD in regard to content and inbound marketing. Their website has now become an integral part of their marketing.
We’ve added a download monitor to the CLD site so the marketing team can see who is downloading information from their PDF library. The system records the number of downloads and the email of the user – very useful information for the marketing and sales teams.
CLD’s products have a lot of important information that needed to be displayed on the site – with a standard text-box-only CMS, this would have been very difficult to manage and update. We build CLD custom product pages with fields to match the information they need to display.