The first main call-to-actions relate to the three key target personas that Callstream work with. The text promotes problems solved rather than technology available.
The front page then contains easy-to-click icon links, developed for the website, that take visitors looking for product information to the most relevant pages.
Callstream have invested in a series of videos that introduce either an industry challenge they can help with or unravels the core features of a product in non-technical language.
Adjacent to the product videos or prominent call back or demo request calls-to-action. If the viewers like the video, they don’t have to go anywhere else on the site to book an interaction with Callstream.